How to use LinkedIn to boost your profile as well as promote your business

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Linked in is the premier networking site for professionals. It has over 187 million users worldwide and is one of the most effective sites for building business to business relationships.

But just how do you utilise the site to its maximum abilities? Read on to find out.

1. Your LinkedIn company page

With a LinkedIn company page, you can provide a full description of what your business is all about and the services you provide.

You’ll also be able to detail any major projects you’ve worked on and include case studies of your work.

2. Recruitment

LinkedIn is a fantastic way to find staff. The ability to search for specific job titles and view a potential candidate’s full work and education history at the click of a button makes recruitment simple. You can also see a candidate’s specific skills to ensure they have the abilities you need.

This form of recruiting also allows you to discover passive job seekers; the kind who aren’t actively looking for a new role and thus their resume won’t show up in your emails. LinkedIn allows you to locate the very best people in the position you’re looking to fill and connect with them instantly.

3. Recommendations

You don’t have to do all the promotion yourself, as mutual connections can leave you recommendations. These testimonials are publicly shown on your profile and LinkedIn will publicise that you’ve received a recommendation in your connections’ newsfeeds.

Different to website and other social media reviews, LinkedIn recommendations cannot be made up as they have to be submitted directly to the site by a user. This ensures that every testimonial you receive is verified.

4. Connecting

More connections mean more opportunities – and LinkedIn is the best social media platform to make connections!  If you meet somebody at a networking event or meeting follow up with an invitation to connect via LinkedIn while it’s still top of mind

5. Content sharing

LinkedIn is one of the best social media channels for content sharing. You can write articles or upload photos and videos directly to the site. If a connection likes the post, it will be visible to all of their connections as well. Users can also access the share feature meaning that it’s very easy for quality content to attract plenty of views.

Is LinkedIn the best social media platform for your business?

LinkedIn is an especially brilliant platform for recruitment agencies and talent seekers given the complexity and accuracy of its search engines. That said, LinkedIn gives everyone the chance to be an expert in their field. Blog posts on the site are easily visible and can be shared quickly – so if you’re capable of producing regular, informed content in the form of written articles, then LinkedIn is definitely for you.

If you would like help putting together a standout LinkedIn profile for you or your company get in touch with us today.

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